Define what makes you different.

Differentiate your brand to get more attention and grow your business.

Schedule your free consultation.

Attract Customers

Ignite Sales

Increase Revenue

Are you wasting money on marketing?

If you’re having trouble attracting clients, it may not be your marketing. It could be your messaging. Without a clear message that defines what makes you different, marketing doesn’t convert customers—it confuses them. But when your brand message is clear, you get the attention you deserve and your business grows.

Schedule your free consultation.

Stand out in a noisy world.

Stake your position

If you're not sure what makes you different from the competition, neither are your customers. Clarity empowers you to stake your place in the market so customers understand what problem you solve and why they need you.

Speak with confidence

When you're clear about how you make life better for your customers, you'll know exactly how to appeal to them to get their attention.

Be a value magnet

Most marketing is a constant drone of white noise. But when you define what makes you different, clients seek you out for the value you add to their lives.

Collaborate

Schedule a call for a free review of your brand message to see where you could be confusing—and losing—customers.

DIFFERENTIATE

Receive a clear brand message that differentiates your brand and a roadmap of how to use it to attract customers.

CELEBRATE

Raise your glass as you watch your business grow.

Schedule your free consultation.

Be Different

I’ve been writing for clients for over 15 years. I got tired of watching them spend money on marketing before they had a clear idea of who they were talking to and what they had to say.

It made me change the way I do business. 

Today, I start by defining what differentiates your brand so we’re clear about how you’re different from your competitors. 

When you differentiate yourself, people understand why they need you. And once they realize you solve a problem for them,  they’ll want what you’re selling and your business will grow.

This may surprise you, but most business owners can’t define what makes them different in just a few sentence. 

If that sounds like you, I can help. Call me at 607-414-3616 or schedule a free consultation.

Questions?

Email Michelle@thebigideamarketing.com, give me a call/text at 607-414-3616, or just write your question in the form and press send.

Is your brand message confusing?

Download this free guide 5 Ways You’re Confusing Your Customers.